Snapchat is a social media platform that was launched in 2011 that allows users to send and receive quick, fleeting photos, videos, and conversations that disappear after a limited period of time, typically only a few seconds. Also available on Snapchat are interactive tools like Snap Maps, which shows you where your friends are, Stories, which stay on your profile for a day, Bitmoji avatars, and a Discovery tab for finding new content.
Businesses have the opportunity to communicate with customers in real-time while they are out and about thanks to Snapchat. It excels at creating captivating, interactive narratives and regional advertising.
Many marketers claim that Snapchat draws a younger audience. Given that 75% of Snapchat users are under the age of 34 and 90% of monthly users globally are between the ages of 13 and 24, the statement is somewhat accurate.
Given its wide viewership, Snapchat is a new marketing platform worth exploring, especially for brands looking to connect with younger consumers.
People that are using the social media platform inside your designated location (Geofence), also known as your geofence, can view and use your custom Geofilters, also known as Community Filters, in their own posts.
The Our Story feature, a public collection of content from people around the community, is another way to gain local visibility. These stories are frequently themed or classified, allowing your company the option to promote a nearby event or offer your opinion on a hot issue.
Potential followers will notice postings with timestamps when they visit your account on Facebook, Twitter, or Instagram. Everyone will notice if you haven’t written in a while, and any inactivity may drive visitors away.
Conversely, postings on Snapchat are transient. This means that when individuals visit your account to follow you, they are not met with a stale grid or newsfeed. They can just connect with you and wait for your next post instead.
